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Selling
Destinations, Geography for the Travel Professional, 4E
Author: Marc Mancini
ISBN#: 1401819826 © 2004
Published by Thomson Delmar Learning
Selling Destinations
offers a fresh approach to teaching and learning travel geography.
Following an introductory overview, the text is divided into six
parts, covering major travel destinations around the world. The
most popular locations visited by Americans receive detailed treatment
in chapters of their own. Secondary destinations merit several pages
or paragraphs in special potpourri chapters specific to each region.
This text makes
the study of geography academically rigorous and fun. It uses magazine-style
prose, two-color highlighting, lists, headings, subheadings, graphs,
tables, photos, case studies and application activities to teach,
clarify and reinforce the information.
More than 300
visual elements enliven the material presented. They are attractively
presented in the form of maps; FYI, Travel Trivia and Margin Notes
boxes; climate charts; and grid boxes identifying the types of people
who are attracted to major destinations. These essential elements
help the student retain much more information than they would with
a traditional textbook. |
The sales-geography
philosophy is supported by essential information that will help
travelers make the most of their experiences. It fully addresses
such topics as travel to the destination, local modes of transportation,
trip highlights and day trips, lodging options and allied destinations.
Sales strategies focus on extra services that yield extra income
for almost all travel professionals. Each chapter closes with
a map activity testing knowledge of geographic locations and their
attractions, a case study to apply the knowledge learned to hypothetical
travelers and a creative activity that challenges the student
to find an innovative solution to a hypothetical situation. These
activities lend themselves well to in-class group discussions.
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This
fourth edition changes its focus from travel agents to employees
in all sectors of the industry
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The reader also will find more instructional activities, including
Web-based activities which prompt the use of the Internet for
travel research
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Additionally, the American Potpourri chapter has been split
into two chapters, making it easier to absorb the considerable
amount of information in these sections
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More than 100 sales activities allow students to apply knowledge
they have gained in an entertaining and real-life fashion, and
they give instructors ready-made group activities
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Nearly 300 visual elements including charts, maps, photos and
illustrations draw readers in, enabling them to retain much
more than they would with a traditional text book
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Magazine-like prose makes reading about geography fun
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Textbook and workbook in one enables students to learn and instructors
to teach the most popular travel destinations and do exercises
all from one book
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