Milady Header

WHAT'S NEW | FEATURE ARTICLE | MILADY'S CAREER INSTITUTE TEACHING TIPS
INDUSTRY INSIDER | PRODUCT SPOTLIGHT | INSIDE OUR COMPANY
CLIENT SPOTLIGHT
| EVENT CALENDAR | WHAT DO YOU THINK? | BEAUTY TIP | CONTACT US


Product Spotlight

Hair Structure and Chemistry Simplified,
Fifth Edition
By John Halal

Hair Structure and Chemistry Simplified, Fifth Edition is the most current, comprehensive and straightforward textbook of its kind. This new edition thoroughly explains the theory and application of the essential concepts of hair chemistry that are simply not covered in other texts. Material unique to this text boldly presents the

concept, importance and relevance of pH in cosmetics. Hair Structure and Chemistry Simplified, Fifth Edition is the essential chemistry textbook for cosmetology students and even the most experienced hairstylist will gain confidence and control as they learn the dynamics of the chemical services they perform everyday in the salon. Consumers will find this reference invaluable in making intelligent, informed decisions about the effectiveness, safety, and value of the hair care services they receive and the products they buy and use.

New to this edition:
  • Provides new information that will help readers select the right product, from the flood of new products that were not available just a few short years ago.
  • Includes new information on the importance of the hair’s ‘f-layer” that covers the surface of the hair with the fatty acid 18 methyl eicosanoic acid (18MEA).
  • New information and photos detail hydrothermal and deep ovoidal cracks in the cuticle caused by thermal styling wet hair with hairdryers and hot irons.
  • Discusses new research confirming dandruff is the result of a fungus originally named pityrosporum and recently reclassified as malassezia.
  • Numerous photographs, drawings and line art have been updated providing clearer images and stronger illustrations.
  • Includes new artwork that improves the visual representation of essential ideas.

304 pp., 7 3/8” x 9 ¼”, Softcover, 2009
ISBN 10: 1-4283-3558-7
ISBN 13: 978-1-42833-558-5
List Price: $80.95
Now Available!

Subscribe Today

Interested in Contributing Articles or Tips for Future Issues?

Send This Email to a Friend | www.milady.cengage.com | Milady's Career Institute
Cengage Learning

For a Free Demo and Information Regarding Online Licensing Preparation,
go to www.MiladyOnline.com

View this newsletter online at:
http://emarketing.delmarlearning.com/milady/whats_the_buzz_Fall08.html
SC: OCOSZEE078

Milady, a part of Cengage Learning